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Meta AI Measured

Meta AI is built into Facebook, Instagram, WhatsApp and Messenger and has its own app. Reuters reported in September 2026 that Meta is selling paid “Meta One” plans.

#9 of 9 in AI Assistants Measured · checked 3 November 2026

Overview

Meta AI is built into Facebook, Instagram, WhatsApp and Messenger and has its own app. Reuters reported in September 2026 that Meta is selling paid “Meta One” plans.

Official site: Meta

The good

  • Free and already inside apps you use
  • Cheap reported paid tiers

The bad

  • AI chats used for ads, with no opt-out in the US
  • No US training opt-out
  • Paid pricing only confirmed through press reports

Pricing

Checked 3 November 2026. Prices are in US dollars and can change; confirm at checkout.

  • Meta AI: free
  • Meta One: single-app plans from $2.99, bundles at $7.99 and $14.99 (per Reuters, 15 September 2026; not confirmed on Meta’s own price page)

Privacy and data use

Since 16 December 2025, Meta uses your AI chats to personalize ads and content, with no opt-out outside the EU, UK and South Korea. US users have no opt-out from training.

Refunds and cancellation

Not stated on the pages we checked.

Overall value verdict

Meta AI ranks last because it is the only assistant here that uses your chats for ad targeting with no way to opt out in the US. Treat everything you type as ad data.

See how Meta AI compares with the rest

Sources

  1. Reuters: Meta to use AI chats to personalize ads (1 Oct 2025)
  2. Meta: improving your recommendations with AI at Meta