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OpenAI (ChatGPT) Measured

ChatGPT is OpenAI’s assistant. Personal plans run from Free to Pro, with Business and Enterprise plans for organizations. Personal plans are billed monthly.

#3 of 9 in AI Assistants Measured · checked 3 November 2026

Overview

ChatGPT is OpenAI’s assistant. Personal plans run from Free to Pro, with Business and Enterprise plans for organizations. Personal plans are billed monthly.

Official site: OpenAI

The good

  • Cheapest paid entry point here ($8 Go)
  • Temporary Chat mode skips training
  • Business plans excluded from training by default

The bad

  • Training is on by default for personal plans
  • Go plan may include ads
  • Pro tiers get expensive quickly ($100–$500)

Pricing

Checked 3 November 2026. Prices are in US dollars and can change; confirm at checkout.

  • Free: $0
  • Go: $8/month (may include ads)
  • Plus: $20/month
  • Pro: $100, $200 or $500/month tiers
  • Business: $25 per seat monthly, or $20 per seat billed annually
  • Enterprise: custom

Privacy and data use

For personal plans, “Improve the model for everyone” is on by default; turn it off in Settings > Data controls. Temporary Chats aren’t used for training and are kept for up to 30 days. Business and Enterprise data isn’t used for training by default.

Refunds and cancellation

Not stated on the pages we checked.

Overall value verdict

ChatGPT has the widest price ladder and a cheap $8 entry plan, but personal-plan chats are used for training unless you opt out, and the Go plan may carry ads. Turn off “Improve the model for everyone” or use Temporary Chat for anything sensitive.

See how ChatGPT compares with the rest

Sources

  1. ChatGPT pricing
  2. Introducing ChatGPT Go (OpenAI)
  3. OpenAI help: data controls
  4. OpenAI help: how your data is used to improve model performance