Perplexity Measured
Perplexity is an answer engine that cites web sources. It sells Pro and Max plans to individuals and Enterprise plans to organizations.
Overview
Perplexity is an answer engine that cites web sources. It sells Pro and Max plans to individuals and Enterprise plans to organizations.
The good
- Answers link to their sources
- Annual plan saves two months
- Enterprise data never used for training
The bad
- Training retention on by default for individuals
- Max is $200/month
- Annual Max billing only on the web
Pricing
Checked 3 November 2026. Prices are in US dollars and can change; confirm at checkout.
- Free: $0
- Pro: $20/month or $200/year
- Max: $200/month or $2,000/year (annual billing on the web only)
- Education Pro: $10/month
- Enterprise Pro: from $40 per seat/month
- Enterprise Max: $325 per seat/month
Privacy and data use
The “AI Data Retention” setting is on by default for Free, Pro and Max accounts, which lets Perplexity use your data to improve its models; turn it off in Preferences. Perplexity says Enterprise data is never used for training.
Refunds and cancellation
Not stated on the pages we checked.
Overall value verdict
Perplexity’s prices are clear and the annual plan is a real discount, but individual accounts feed its models by default. Switch off AI Data Retention.